Local SEO for trades
Local SEO for trades that wins nearby work
Pettifer Works provides local SEO for UK trades — service pages, click-to-call, local schema, Google Business alignment, review systems, and genuine service area content. Included in Trade Launch from £499.
Trades live on local search. We structure your website and visibility foundations so Google understands what you do, where you work, and why customers should trust you — without spammy tactics.
Who is this for?
Local SEO for trades is built for businesses that need the phone to ring from nearby customers.
Who it is for
Local SEO for trades is built for businesses that need the phone to ring from nearby customers.
- Plumbers, electricians, builders, and other trades
- Mobile trades with a defined service area
- Businesses competing in busy local markets
- Owners tired of paying for ads without fixing foundations
The problem
Thin sites do not compete in local search
A generic five-page site with no service detail, no local signals, and no reviews will not outperform competitors who have invested in local visibility.
- One generic services page instead of clear trade-specific pages
- No connection between website and Google Maps presence
- Few reviews — map pack favours established profiles
- Spammy location pages promised by cheap SEO sellers
- No tracking — you do not know what drives calls
What's included
Everything in your project
- Keyword-informed service page structure
- Homepage and core page optimisation
- Genuine service area coverage (not doorway spam)
- LocalBusiness and Service schema
- Internal linking and FAQ sections
- Google Business Profile alignment
- Review system setup
- Search Console and analytics
See pricing & hosting for plan details, or build your package for a clear estimate.
Typical process
How we deliver local seo for trades
Research
Understand your trade, area, services, and how customers search.
Structure
Build service pages and local content that helps customers and search engines.
Align
Match website name, address, and phone with Google Business Profile and citations.
Measure
Search Console setup and visibility baseline for ongoing improvement.
Examples
Work and mockups
Switched On — multi-trade local platform
Regional messaging and enquiry paths for renewable services.
Trade local layout
Click-to-call, service areas, reviews, and trust badges.
FAQ
Frequently asked questions
Will you create a page for every town?
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How is this different from web design?
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Do I need reviews?
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Is local SEO included in Trade Launch?
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Win more local trade enquiries
Tell us your trade and service area — we will outline a local visibility plan.