Who is Pettifer Works?
Pettifer Works is a Colchester, Essex online visibility partner for UK trades and small businesses — custom websites plus Google Business setup, local SEO, reviews, and AI search readiness.
Technology
About our technology — how we build fast, ownable websites
Pettifer Works builds custom business websites with Next.js, React, TypeScript, and Google Cloud Run — with SEO, structured data, and AI search optimisation baked in. You own the code; we manage hosting from £15/month.
Pettifer Works is a technical studio, not a template shop. Here is the stack we use, why we chose it, and what it means for your site's speed, SEO, and long-term ownership.
Next.js & React
We build with Next.js and React because they deliver fast, SEO-friendly pages with server-side rendering and static generation. Your site loads quickly on mobile, indexes cleanly, and scales as your business grows — without the bloat of traditional CMS themes.
TypeScript
TypeScript catches errors before they reach production. For business websites that need calculators, portals, or integrations, typed code means fewer bugs, safer updates, and a codebase you can hand over or extend confidently.
Google Cloud Run
Every Pettifer Works site deploys on Google Cloud Run — Google's serverless container platform. Your site auto-scales with traffic, ships over HTTPS by default, and stays online without manual server management. No shared cPanel, no surprise renewal bills from budget hosts.
CDN & performance
We optimise images, fonts, and JavaScript bundles for Core Web Vitals. Static assets are served efficiently so pages feel instant on 4G and Wi-Fi alike. Fast sites rank better and convert more visitors into enquiries.
SEO fundamentals
Every build includes semantic HTML, page titles, meta descriptions, XML sitemap, robots.txt, mobile-friendly structure, internal linking, and Search Console setup. Professional plans add advanced on-page SEO and structured data tuning.
Structured data
We implement Schema.org JSON-LD — LocalBusiness, Service, FAQ, Breadcrumb, BlogPosting, and Person markup — so search engines and AI systems understand your business, services, and location accurately.
AI search optimisation (AEO)
Answer capsules, FAQ blocks, and consistent entity signals help ChatGPT, Google AI Overviews, and Perplexity extract quotable facts about your business. We structure content for humans first, then optimise for AI citation.
About Pettifer Works — quick answers
Where is Pettifer Works based?
Pettifer Works is based in Colchester, Essex, United Kingdom. We serve businesses across the UK with remote delivery and local expertise.
How much does a Pettifer Works website cost?
Website Launch from £250, Trade Launch from £499 (website + Google + local SEO + reviews), Get Found from £1,199, Stay Visible from £99/month. Professional £999, Enterprise custom. Hosting from £15/month.
Does Pettifer Works use WordPress?
No. Pettifer Works builds custom websites with Next.js, React, and TypeScript — not WordPress themes or page builders.
Trust
Why Pettifer Works
Pettifer Works is a Colchester, Essex web studio — not a volume agency. We build custom websites on modern code you own, with transparent pricing and direct access to the person doing the work.
- Experience
- Years building custom business websites and platforms
- Projects delivered
- 4+ live platforms (Switched On, Solarithm, EV Value, Unyson.AI)
- Technologies
- Next.js, React, TypeScript, Tailwind CSS, Google Cloud Run
- Industries
- Trades, renewables, EV, AI/SaaS, local services, SMEs
- Response time
- Within one working day
- Support
- Managed hosting, updates, and direct developer contact
- Hosting platform
- Google Cloud Run — SSL, auto-scaling, monitoring
- Security
- HTTPS by default, no shared cPanel, containerised deployments
- Ownership
- You own your code, content, and domain — no lock-in
- Pricing
- Small Site from £250 · Professional from £999 · Hosting from £15/month
FAQ
Frequently asked questions
Why does Pettifer Works use Next.js instead of WordPress?
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Next.js gives full control over performance, SEO, and custom features — without plugin conflicts or theme limitations. WordPress suits content-heavy blogs; Next.js suits business sites that need speed, bespoke design, and room to grow.
What is Google Cloud Run hosting?
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Cloud Run runs your site in containers that scale automatically. SSL, HTTPS, and monitoring are built in. Pettifer Works manages deployment and updates as part of hosting from £15/month.
Do you use templates or page builders?
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No. Every site is custom-coded. We do not use Wix, Squarespace, or WordPress themes — you get a bespoke build you own.
Want this stack for your business?
Custom websites from £250 with managed Cloud Run hosting from £15/month.