Case study
Switched On
switchedon.company
A full digital platform for a solar company — client portal, custom PV quote calculators, workflow management, and an AI-powered content engine for blogs and social media.
Solar & Energy
Powering Tomorrow, Starting Today
switchedon.company
At Switched On, we are dedicated to transforming how you consume energy. From state-of-the-art solar installations, award winning EV charging infrastructure, turbine planning and finance — whether it's a snug home or a multi-site facilities portfolio with AI backed energy buying — we provide a comprehensive renewable solution from start to finish.
Problem
What was wrong
- Previous load time
- ~5.2s mobile
- Mobile optimisation
- Poor
- SEO structure
- Minimal
- Enquiry paths
- Fragmented
Solution
What we built
- Next.js + TypeScript platform architecture
- Google Cloud Run hosting with auto-scaling
- Image optimisation and Core Web Vitals tuning
- Structured data (LocalBusiness, FAQ, Service)
- Multi-audience funnels per service line
- PV quote calculators and customer portal
- AI-assisted blog and SEO content engine
Results
Measurable outcomes
- Lighthouse performance
- 95+
- Service lines
- 6+ unified
- Google indexing
- Within 48h
- Core Web Vitals
- Passed
Lighthouse performance score: 95+
Before & after
Before
After
Context
The challenge in detail
Switched On operates across residential solar, commercial renewables, EV charging, and contractor partnerships — each with different audiences and conversion paths. Their previous web presence could not support portals, calculators, or scalable content publishing without fragmenting the brand.
Approach
Our solution
We designed a unified platform on Next.js with dedicated funnels per service line, a customer portal, PV quote calculators, contractor onboarding, and an AI-assisted blog and social publishing workflow — all deployed on Google Cloud Run with SEO structured data throughout.
Tech stack
Technologies used
- Service lines
- 6+
- Audience types
- Residential & commercial
- Content
- Blog + SEO
Results
Outcomes
- Six-plus service lines supported from one platform
- SEO-driven blog and content engine for organic growth
- Customer portal and calculator tools reducing manual quoting
- Auto-scaling Cloud Run hosting for campaign traffic
Services delivered
What we delivered
- Custom web design & development
- Multi-audience platform architecture
- SEO & structured data
- Google Cloud Run hosting
- Portal & calculator development
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