Frequently asked questions

Pettifer Works is a Colchester, Essex online visibility partner for UK trades and small businesses — custom websites plus Google Business setup, local SEO, reviews, and AI search readiness. Website Launch from £250, Trade Launch from £499 (website + Google + local SEO + reviews), Get Found from £1,199, Stay Visible from £99/month. Professional £999, Enterprise custom. Hosting from £15/month.

Pettifer Works is based in Colchester, Essex. We work with businesses locally and across the UK remotely.

Website Launch from £250, Trade Launch from £499, Professional from £999, Get Found from £1,199, Stay Visible from £99/month. Hosting from £15/month.

Yes. All sites are deployed on Google Cloud Run with SSL, monitoring, and scaling included in our managed hosting plans.

Every site is built mobile-first and tested across phones and tablets for speed, layout, and accessibility.

Brochure sites often launch within a few weeks depending on scope and content readiness. Larger platforms are quoted with a clear timeline during discovery.

Yes. You own the code and content. We host on Google Cloud Run with transparent monthly fees — no proprietary lock-in.

Every build package includes Basic SEO: page titles, meta descriptions, XML sitemap, robots.txt, and mobile-friendly structure. The Professional plan adds Advanced SEO: structured data (Schema.org), Open Graph tags, Google Analytics & Search Console, internal linking, and Core Web Vitals tuning.

Danny Pettifer founded Pettifer Works to help UK businesses escape slow, generic websites and platform lock-in.

No. Every site is designed and built from scratch for the client's business — never a generic theme with a logo pasted on.

Hosted on Google Cloud Run, Google's serverless container platform — with SSL, auto-scaling, and monitoring.

Email enquiry@pettiferworks.dev or use the contact form on this page. We reply within one working day.

Build your package at https://pettiferworks.dev/build-your-package for clear pricing, use the free visibility audit at https://pettiferworks.dev/visibility-audit, or request a custom quote at https://pettiferworks.dev/quote for complex scope.

Yes. Trade Launch from £499 covers website, Google Business Profile setup, local SEO foundations, and review tools — built for plumbers, electricians, builders, and other UK trades.

A free online tool that scores your UK small business across six areas — website, Google presence, trust signals, local SEO, AI search readiness, and conversion — with plain-English fixes and package recommendations.

No. Enter your business details and we scan your website for key visibility signals. Email is optional if you want the full report in your inbox.

Website basics, Google Business Profile signals, trust and reviews, local SEO foundations, structured content for AI search, and whether your site is set up to convert visitors into enquiries.

Yes — the audit is free with no obligation. We may recommend packages such as Trade Launch from £499 if gaps are found, but there is no sales call required to see your score.

Choose your domain, website package (Website Launch, Trade Launch, Professional, or Get Found), managed hosting tier, and optional visibility add-ons — with clear one-off and monthly totals before checkout.

We confirm scope, schedule discovery, share design previews, develop on staging, and deploy to Google Cloud Run after your sign-off. Hosting invoices start from launch.

Yes when domain self-service is enabled — search and register at checkout, prices in pounds sterling, you are the registered owner. Otherwise contact us to secure a domain when you build with us.

Trade Launch from £499 is our recommended starting point for trades and local businesses. Not sure? Run the free visibility audit at /visibility-audit or build your package at /build-your-package.

Every live site needs hosting. We provide managed Google Cloud Run hosting from £15/month — or you can host elsewhere since you own the code.

You do. Your name is the legal registrant on the public domain registration record. Pettifer Works maintains domain name settings and renewals in our registrar account on your behalf.

Yes — request a transfer from your account area and we provide the auth code. See our domain registration terms for details.

First-year registration and renewal prices can differ for some TLDs. Live search results show the current first-year price; renewal rates are listed in the pricing guide on the domains page.

No. You can register a domain only, or pair it with a website build and managed hosting from £15/month.

Practical guides for UK small businesses on websites, pricing, hosting, SEO, local visibility, AI search readiness, and choosing between platforms like Wix or custom builds.

Articles are written by Pettifer Works — a Colchester, Essex web studio focused on custom websites and online visibility for trades and local businesses.

Live client work — from conversion-focused commercial sites to multi-audience platforms with portals, apps, and custom tools. Every project is deployed on Google Cloud Run.

Yes. Each case study links to the live site plus metrics, tech stack, and deliverables. Browse /work or contact us for a project in your sector.

No. We build websites as part of a wider visibility system — Google Business Profile, citations, reviews, local SEO, and AI-ready content are included in our Trade Launch and Get Found packages.

Our flagship package from £499 — website plus Google Business setup, name, address, and phone alignment, core citations, review kit, and visibility checklist. Designed for trades and local businesses.

Yes — claiming and optimising your listing is free. We charge for the setup work and alignment with your website.

Most profiles are completed within a few days. Verification timing depends on Google.

We cannot guarantee placement in AI tools. We improve clarity, structure, and trust signals so your business is easier to understand and cite.

Answer Engine Optimisation — structuring content so search summaries and AI tools can quote accurate information about your business. We explain it in plain English.

Only when it makes sense — we avoid spammy doorway pages. Usually one strong service area approach plus priority locations with genuine content.

Local SEO is how your site and Google presence work together to win nearby searches. We bundle it into Trade Launch rather than selling vague SEO retainers.

Every design is bespoke to your brand. We do not resell generic WordPress themes — layouts, typography, and visual direction are tailored to your business.

Yes. We share wireframes and visual mockups for approval before development starts, so you know exactly what you are getting.

We build with Next.js, React, and TypeScript — deployed on Google Cloud Run. This gives you fast static and server-rendered pages with enterprise-grade hosting.

Yes. You own your website code and content. There is no platform lock-in — you can host it elsewhere or hand it to another developer at any time.

Our Small Site plan starts from £250 one-time for up to 5 pages. Hosting is from £15/month. We quote precisely once we know your content and feature needs.

We help structure and refine your content, and can recommend copywriters for full writing if needed. Most clients provide bullet points and we shape them into clear page copy.

Our Small Site plan starts from £250 one-time for up to 5 pages. Hosting is from £15/month. We quote precisely once we know your content and feature needs.

Yes — for a focused brochure site with up to 5 pages, contact form, basic SEO, and mobile-first design. Larger sites or custom features are quoted on our Professional plan from £999.

Yes. We regularly build sites for electricians, plumbers, builders, and other trades — with service pages, areas covered, and click-to-call throughout.

We include basic local SEO — titles, meta descriptions, headings, and Google Business Profile guidance. Advanced SEO is available on our Professional plan.

Next.js combines fast static pages for SEO with server features when you need them — plus excellent Core Web Vitals out of the box. It is used by companies from startups to Fortune 500.

No. We can integrate a headless CMS on larger projects, or handle updates for you on a maintenance plan. Small sites are updated by us on request.

We deploy, monitor, and maintain your site on Google Cloud Run — handling SSL, scaling, updates, and support so you do not manage servers yourself.

From £15/month for brochure sites. Connected integrations (CRM, booking, newsletter) typically £15–£35/month. CMS, login, or APIs from £35/month — always quoted to your scope.

Cloud Run runs your site in containers that scale automatically with demand. You get HTTPS, global load balancing, and pay only for what you use — we manage it for a flat monthly fee from £15.

For modern sites, yes — faster cold starts than overloaded shared servers, automatic SSL, and scaling during traffic spikes without upgrading a hosting plan.

Not if done correctly. We map existing URLs, set up 301 redirects where pages change, and verify everything in Google Search Console after launch.

Sometimes a visual refresh on existing code is enough. Often, a rebuild on modern code delivers better speed and lower maintenance — we recommend what makes sense after the audit.

A landing page removes navigation and distractions. Every element supports one goal — usually a form submission, call, or purchase. Normal pages serve broader browsing.

Yes. We optimise for load speed, mobile experience, and message match — all factors that affect Quality Score and conversion rate.

We build the on-site foundation — local content, schema markup, speed, and mobile UX. Rankings also depend on Google Business Profile, reviews, and citations, which we guide you on.

When it makes sense for your business, yes. We avoid spammy location pages and focus on genuine service area coverage that helps customers and search engines.

Yes — every plan includes basic on-page SEO. Professional and Enterprise tiers add advanced SEO with deeper keyword research, content guidance, and ongoing optimisation.

Basic SEO covers meta tags, headings, sitemap, Search Console, and performance tuning. Advanced adds keyword research, content strategy, competitor analysis, and ongoing monitoring.