SEO & website optimisation
SEO and website optimisation built into every page
Pettifer Works includes SEO and website optimisation on every build — page titles, meta descriptions, structured data, Core Web Vitals tuning, and Search Console setup. Advanced SEO on Professional plans.
A beautiful site that nobody finds is a wasted investment. We bake search optimisation into the build — fast load times, clean structure, meta data, schema markup, and the technical foundations Google needs to understand and rank your pages.
Who is this for?
For businesses that want their website to attract organic traffic — not just look good when someone already has the URL.
Who it is for
For businesses that want their website to attract organic traffic — not just look good when someone already has the URL.
- Businesses investing in a new site who want SEO from day one
- Sites with poor Google visibility or declining traffic
- Companies whose PageSpeed scores hurt user experience and rankings
- Businesses preparing for or recovering from a redesign
The problem
Technical SEO gaps silently limit your reach
Missing meta tags, slow pages, broken mobile layouts, and no structured data mean Google struggles to index and rank your site — while faster competitors take the clicks.
- Your site does not appear for keywords your customers search
- Google PageSpeed scores are in the red on mobile
- Pages lack proper titles, descriptions, and heading structure
- No structured data or Search Console setup
- A redesign previously caused a traffic drop you never recovered from
What's included
Everything in your project
- On-page SEO — titles, meta descriptions, heading hierarchy, alt text
- Structured data (Schema.org) for business, services, and FAQs
- XML sitemap and robots.txt configuration
- Google Search Console and Analytics setup
- Core Web Vitals optimisation — LCP, INP, CLS tuning
- Internal linking strategy and canonical URLs
- Open Graph and social sharing meta tags
- Post-launch indexing verification and monitoring guidance
See pricing & hosting for plan details, or build your package for a clear estimate.
Typical process
How we deliver seo & website optimisation
SEO audit
We assess your current visibility, technical issues, and keyword opportunities.
On-page plan
Page-by-page meta data, content structure, and schema markup mapped out.
Technical optimisation
Speed tuning, mobile fixes, sitemap, redirects, and structured data implemented.
Verify & monitor
Search Console submission, indexing checks, and baseline metrics for ongoing tracking.
Examples
Work and mockups
Performance & SEO snapshot
How we target fast load times, clean structure, and the metrics that affect rankings.
Switched On — SEO content engine
Multi-service platform with blog publishing, structured data, and search-optimised landing pages.
Terminology
SEO vs AEO vs GEO
Search is evolving beyond traditional rankings. Here is how these terms differ and what we build for.
| Term | Meaning | Main goal |
|---|---|---|
| SEO | Search Engine Optimisation | Rank in Google/Bing search results |
| AEO | Answer Engine Optimisation | Be selected for direct answers and snippets |
| GEO | Generative Engine Optimisation | Be understood and cited by AI tools |
FAQ
Frequently asked questions
Is SEO included in your website plans?
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What is the difference between basic and advanced SEO?
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How long before SEO results show?
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Can you fix SEO on my existing site without a full rebuild?
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Related services
Get a site Google can find and rank
Share your URL for a free audit snapshot — or tell us about a new build and we will outline the SEO approach.