Website refresh

Website refresh and redesign — modernise without starting from zero

Pettifer Works refreshes and redesigns existing UK business websites — modern Next.js builds that preserve SEO, improve Core Web Vitals, and update your brand. Based in Colchester, Essex.

Your business has moved on but your website has not. A refresh updates the design, fixes performance problems, and improves conversion — while keeping the URLs and search rankings you have already earned.

Who is this for?

Ideal when your site works but looks dated, loads slowly, or no longer reflects how you operate today.

Who it is for

Ideal when your site works but looks dated, loads slowly, or no longer reflects how you operate today.

Businesses with a 3–5+ year old website that looks outdated
Sites built on WordPress that have become slow or hard to manage
Companies that have rebranded but not updated their web presence
Businesses losing enquiries because the mobile experience is poor

The problem

An outdated site erodes trust and wastes SEO potential

Old designs signal that your business might be behind the times. Slow load times hurt Google rankings. Broken mobile layouts lose the visitors who do arrive.

The design looks like it is from a different era
Page load times are slow and Google PageSpeed scores are poor
You are afraid to redesign in case you lose search rankings
Adding new content or pages is painful and expensive
The site does not reflect new services, pricing, or team members

What's included

Everything in your project

Audit of your current site — design, speed, SEO, and content
URL mapping and redirect plan to preserve search equity
Updated visual design aligned to your current brand
Mobile-first rebuild on modern, fast code
Content migration and restructuring where needed
Improved on-page SEO and structured data
Performance tuning for Core Web Vitals
Post-launch monitoring and redirect verification

See pricing & hosting for plan details, or build your package for a clear estimate.

Typical process

How we deliver website refresh

Site audit

We review your current site — what to keep, what to fix, and what to rebuild.

Refresh strategy

URL plan, content updates, and design direction — with SEO impact considered throughout.

Rebuild

Modern code, updated design, and improved performance — tested before anything goes live.

Launch & verify

Careful cutover with redirects checked, Search Console updated, and rankings monitored.

Examples

Work and mockups

Before

After

Before & after refresh

How a dated layout transforms into a modern, mobile-first experience — same business, sharper presence.

Automotive & EVEV Value

EV Value — clarity refresh pattern

Restructured messaging and audience paths for a cleaner, conversion-focused experience.

View full portfolio

FAQ

Frequently asked questions

Will a redesign hurt my Google rankings?

Not if done correctly. We map existing URLs, set up 301 redirects where pages change, and verify everything in Google Search Console after launch.

Can you refresh just the design without rebuilding everything?

Sometimes a visual refresh on existing code is enough. Often, a rebuild on modern code delivers better speed and lower maintenance — we recommend what makes sense after the audit.

How long does a website refresh take?

Most refreshes take 4–8 weeks depending on site size and content changes. We give you a timeline after the initial audit.

Do you migrate content from WordPress?

Yes. We migrate pages, images, and blog posts — cleaning up formatting and improving structure as we go.

Related services

Web design SEO & website optimisation Small business websites

Time to bring your website up to date?

Send us your current URL — we will audit it and outline a refresh plan with clear costs.

Build your package View pricing