Case study
EV Value
evvalue.co.uk
Website and companion app helping EV drivers find chargers and plan journeys — built to make range anxiety a thing of the past.
Automotive & EV
Charge for Less.
evvalue.co.uk
Fast, reliable, and affordable EV charging stations across the UK. From 7kW to 350kW, we power your journey for less. EV Value is a leading charge point operator providing electric vehicle charging infrastructure — our mission is simple: make EV charging affordable, accessible, and reliable for every driver.
Problem
What was wrong
- Previous load time
- ~4.8s mobile
- Audience clarity
- Single generic path
- Mobile UX
- Not optimised for drivers
- SEO content
- Limited FAQs
Solution
What we built
- Dual-funnel Next.js architecture (drivers vs property)
- Google Cloud Run hosting
- Mobile-first responsive design
- FAQ content targeting EV search queries
- Image optimisation for fast load
- Structured data for local and service pages
- App integration touchpoints
Results
Measurable outcomes
- Lighthouse performance
- 92+
- Audience funnels
- 2 clear paths
- Core Web Vitals
- Passed
- Mobile usability
- Optimised
Lighthouse performance score: 92+
Before & after
Before
After
Context
The challenge in detail
EV Value needed to speak to two very different audiences — EV drivers comparing charging costs and property owners evaluating free charger installation — without splitting into separate brands or confusing the core value proposition.
Approach
Our solution
We built a dual-funnel Next.js site with distinct paths for drivers and property partners, FAQ content targeting EV search queries, mobile-first performance, and integration points for the EV Value mobile app — hosted on Google Cloud Run.
Tech stack
Technologies used
- Charging speeds
- 7kW – 350kW
- Energy
- 100% green
- Support
- 24/7
Results
Outcomes
- Clear driver vs property partner conversion funnels
- FAQ and SEO content supporting organic discovery
- Mobile-first design for on-the-road users
- Fast Cloud Run deployment handling traffic spikes
Services delivered
What we delivered
- Dual-audience web design
- Mobile-first UX
- FAQ & SEO content
- Google Cloud Run hosting
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