A small business website does not need dozens of pages. It needs the right pages, structured so a visitor understands what you do, trusts you, and knows how to contact you — especially on a phone.
Essential pages
- Homepage with a clear value proposition and call-to-action
- Services page explaining what you offer
- About page with real people and credentials
- Contact page with form, phone, and map if relevant
- Privacy policy (required if you collect form data)
Essential features
- Mobile-first responsive design
- Click-to-call on mobile for trades and local services
- Contact form with email notifications
- SSL certificate (HTTPS)
- Basic on-page SEO — titles, descriptions, headings
- Fast hosting — slow sites lose enquiries
Optional but valuable: customer reviews, project gallery, FAQ section, Google Analytics, and area pages if you serve multiple towns. At Pettifer Works, our Small Site plan from £250 covers the essentials; Professional from £999 adds advanced SEO and custom branding.
