Quick answer
Google Business Profile is your free local listing on Google Search and Maps. Trades should claim it, choose accurate primary and secondary categories, add service areas, upload job photos, collect reviews, and link to a fast mobile website. Google Business Profile and your site should list the same services and phone number.
Who this applies to
UK trades who have not claimed Google Business Profile, have an incomplete listing, or see competitors outranking them in the local map pack.
Main explanation
For many local searches — plumber near me, electrician Colchester — the map pack appears above organic results. Your Google Business Profile drives calls directly from Google. Your website supports credibility when people click through for more detail.
Google Business Profile essentials for trades
- Claim and verify your listing
- Primary category matches your main trade (e.g. Plumber)
- Secondary categories for related services
- Service areas defined — towns or radius
- Business hours and holiday hours kept current
- Phone number matches website exactly
- Website URL points to your main domain
- Photos uploaded regularly — team, van, completed jobs
- Posts or updates for offers and seasonal work
- Review requests after completed jobs
Comparison table
| Element | Google Business Profile | Your website |
|---|---|---|
| Primary goal | Map pack visibility, direct calls | Detail, trust, all services |
| Reviews | Displayed on listing | Embed or link from site |
| Service detail | Short descriptions | Full service pages |
| Photos | Critical for trades | Gallery and case studies |
| Updates | Google Business Profile posts | News, blog, refreshes |
Common mistakes
- Wrong primary category — ranks for wrong searches
- Service area too wide — weak relevance
- Website URL pointing to social media instead of your site
- Ignoring reviews — no responses look unprofessional
- Business details different on website, Google Business Profile, and directories
Recommended next step
Pair an optimised Google Business Profile with a trade website built for local conversion — see web design for trades, local business websites, and pricing.
